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Going Through the Paces at Design Camp

January 31 2010

Chateau de Cheese Home Page - A 1.5 hour design exercise for Design Boot Camp

Chateau de Cheese Home Page - A 1.5 hour design exercise for Design Boot Camp

I was fortunate enough to participate in a full day Design Boot Camp class given by Portland State University’s Multimedia Program. The class, consisting of about 20 students, was led by portfolio class instructors, Todd Greco and Tian Mulholland, who led us through two timed exercises to force us to think creatively and work efficiently under constraints mimicking the extreme context a web designer might experience. In the morning’s exercise, each student had their choice of six projects to work on. The project was to design a logo and a home page for a fictional client within 90 minutes. Students were given a design brief for their client as well as some photos and images to integrate into the design. At the end of the hour and a half, we turned in our creations and were critiqued before the class.

Gocycle Product Page - A 1 hour exercise for Design Boot Camp

Gocycle Product Page - A 1 hour exercise for Design Boot Camp

After a lunch break, we returned for round two which was a one-hour exercise to design a product page for our choice of one of six clients. We were given minimal direction beyond some marketing materials (product copy and images). From these we needed to design a product page that not only presented the product, but considered the navigational and functional needs of a product page. During this round, the process incorporated some distractions – loud background music playing (to simulate a shared workspace) and a camera crew interviewing each of us about the class (to represent the multi-taking distractions of an office). Once the hour was up, we turned in our work and were again critiqued.

I did most of my mockups using Adobe Illustrator, since that was the tool that I felt most comfortable and confident with.

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